I know most would say its a wine advert and not art, but I think the ad agency who did the advertising would not agree, its really quite striking to me aswell.

By the way the elephant’s closest living relative referred to, is Procavia capensis more commonly called a Dassie or Rock Rabbit in South Africa. This is based on a widely held belief that the elephant is the closest living relative of the Dassie, which is, however, not universally accepted as true.